It is no surprise to say that this generation of young adults are very fond of their cellular devices. Many would even say that they are addicted to their phones and there is nothing more annoying than seeing that addiction first hand when seated in a movie theater. The glowing light shines bright throughout the theater, distracting every single person sitting behind it.
That idiot decided to sit in one of the first couple rows and is now annoying everybody in the theater just to send back an “lol” to his best friend. People like that are killing the theater experience and aren’t even aware of it.
Just when I thought I couldn’t get more angry, AMC Theaters revealed that they may allow phone usage during a movie to appeal more to the younger generation. AMC Head Adam Aron spoke to Variety and said:
“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.”
While this reasoning is nothing short of moronic, it is his reasoning nonetheless. His plan is to get more young kids to the theater but what is going to do is drive away more people. I know I won’t be going to an AMC theater to see a big movie like Captain America: Civil War or Suicide Squad when I know that those bright lights projecting up towards me will ruin the theater going experience.
Aron seems to realize this by saying:
“At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.”
Aron goes on to suggest that there could be completely different screening for people who want to text but why is this such a big deal? If you want to go see a movie, watch the movie and get off your phone. If you want to text, stay home. It’s as simple as that.
The fact that this even needs to be said is preposterous. The death of the cinema could be upon us if this idea comes to fruition. Absolutely outrageous.